The global fashion market in constantly changing and updating, creating trends and leading the way when it comes to online marketing. Whether it is via their websites, fashion magazines or social media such as Instagram, they lead the way for visual appeal.
Reputed fashion houses have their own studios that employ talented photographers and equipment to capture the creative designer collections. Learning from these industry major players, online retailers use clothing photography extensively and as creatively as they can. At one time the clothing photography was confined to brochures, catalogues and other print mediums. Today its usage is mainly online and this makes it a global business.
Specialised software, lighting and filters lead the way in capturing your designs in the very best light. Good photography is key to selling your designs and creating engagement with your customers.
The busiest section involves the still shoots indoors. The most essential tools that are required include soft lens, lights of varying depth, tents and reflectors. Imagine having the wrong kit, for shooting clothes and it is a potential disaster. Already there are many sections diving different clothes-i.e. women, men, kids, sports, and other categories like embroidered clothes and company logos on clothes. For different section there are different kinds of lighting and other tools. Then the client and the photographer will also discuss if the clothes will be shot across on the rack or table top. The use of full mannequins or bust of mannequins is also possible. The Kuhl light 120 soft boxes are very common in use. The tool kit contains 20″ flood light and also a stand mount. The light stands are adjustable, and the diffusion panels can be removed also. It also contains some additional accessories to help the shooting. The regular items include steam iron, foam board, camera tether wide-angle lens. Even Photoshop elements are included in the inventory.
Clothing photography can be very demanding. Now with e-commerce taking charge, the need for clothing vendors on the web is increasing. They need good pictures of the garments and from the right angles. The whole idea is not to deceive the buyer but shows the right features of the garment. It is a risk that the photographer takes when he does some gimmicks to highlight some areas of the clothing. For example, taking shots of silk ties can be a real task for any professional shooter also. How he will bring out the design for men to buy is an art. It needs planning before the execution. Multiple angles are used for clicking the pictures. They can be made 2D or 3D depending on the key elements to be highlighted. Sometimes a top-angle shot can do the trick. At times the eye level or lower angle may be needed.
The global fashion market in constantly changing and updating, creating trends and leading the way when it comes to online marketing. Whether it is via their websites, fashion magazines or social media such as Instagram, they lead the way for visual appeal.
Reputed fashion houses have their own studios that employ talented photographers and equipment to capture the creative designer collections. Learning from these industry major players, online retailers use clothing photography extensively and as creatively as they can. At one time the clothing photography was confined to brochures, catalogues and other print mediums. Today its usage is mainly online and this makes it a global business.
Specialised software, lighting and filters lead the way in capturing your designs in the very best light. Good photography is key to selling your designs and creating engagement with your customers.
The busiest section involves the still shoots indoors. The most essential tools that are required include soft lens, lights of varying depth, tents and reflectors. Imagine having the wrong kit, for shooting clothes and it is a potential disaster. Already there are many sections diving different clothes-i.e. women, men, kids, sports, and other categories like embroidered clothes and company logos on clothes. For different section there are different kinds of lighting and other tools. Then the client and the photographer will also discuss if the clothes will be shot across on the rack or table top. The use of full mannequins or bust of mannequins is also possible. The Kuhl light 120 soft boxes are very common in use. The tool kit contains 20″ flood light and also a stand mount. The light stands are adjustable, and the diffusion panels can be removed also. It also contains some additional accessories to help the shooting. The regular items include steam iron, foam board, camera tether wide-angle lens. Even Photoshop elements are included in the inventory.
Clothing photography can be very demanding. Now with e-commerce taking charge, the need for clothing vendors on the web is increasing. They need good pictures of the garments and from the right angles. The whole idea is not to deceive the buyer but shows the right features of the garment. It is a risk that the photographer takes when he does some gimmicks to highlight some areas of the clothing. For example, taking shots of silk ties can be a real task for any professional shooter also. How he will bring out the design for men to buy is an art. It needs planning before the execution. Multiple angles are used for clicking the pictures. They can be made 2 D or 3D depending on the key elements to be highlighted. Sometimes a top-angle shot can do the trick. At times the eye level or lower angle may be needed.
Download Oyoyo app and upload your fashion design works on our platform form more visibility
Download Oyoyo app and upload your fashion design works on our platform form more visibility